Last updated: October 2026
1. General
Liam Hotels (the “Group”) respects the privacy of users of its websites and works to protect the personal information provided to it through the use of the websites and the services offered through them.
This privacy policy sets out what information may be collected when using the Group’s websites, how it is used, in which cases it may be passed to third parties, and what rights users have regarding their personal information.
Use of the website and the transfer of information through it are subject to this policy and to the applicable law.
2. What information do we collect?
When you use the Group’s websites, we may collect the following types of information, depending on the actions you choose to take:
- Identification and contact details: full name, phone number, email address and other details you provide in contact forms or when contacting the Group.
- Booking and stay details: arrival and departure dates, number of guests, the type of service booked, stay preferences and details needed to handle the booking.
- Spa booking details: treatment date, treatment type, number of participants and other details needed to coordinate the service.
- User account details: where registration is available, your name, email address, phone number and login details may be collected.
- Purchase and payment information: information needed to handle a booking, a gift voucher purchase or another service. Credit card details are handled by the payment mechanism and the relevant payment processor.
- Technical and browsing data: IP address, browser and device type, pages visited, browsing times, usage data and information collected through cookies and similar technologies, where these are active on the site.
Please do not submit personal information on the website that is not needed to receive the service, unless you have been explicitly and justifiably asked to do so.
3. How we use the information
Personal information may be used for the following purposes:
- Handling room bookings, spa treatments and other services.
- Confirming bookings, sending updates and coordinating arrival or treatment times.
- Responding to enquiries, questions, requests and complaints.
- Managing user accounts, where they exist.
- Handling purchases, payments, vouchers and cancellations.
- Improving the service, the user experience and the website’s operation.
- Measuring website traffic and analysing usage patterns, subject to privacy settings and the applicable law.
- Preventing fraud, handling security incidents and protecting the Group’s rights.
- Sending marketing information, promotions and benefits, where there is lawful consent or permission.
The information will not be used for purposes that do not match the purposes of collection and the provisions of the law.
4. Sharing information with third parties
The Group may share personal information with suppliers and external parties to the extent needed to provide its services and manage its activity, and subject to the law.
These may include:
- Booking and hotel management system providers.
- Spa booking system providers.
- Payment and clearing providers.
- Hosting, website maintenance, information security and technical support providers.
- Mailing, customer service and CRM system providers.
- Measurement, data analysis and digital advertising providers, where used on the website.
Personal information may also be disclosed when required by law, court order or the demand of a competent authority, or to protect the Group’s legal rights.
The Group does not allow suppliers to use information passed to them for purposes beyond the service for which it was provided, subject to the agreements and laws that apply to them.
5. Cookies and tracking technologies
The website may use cookies and similar technologies for its operation, to save preferences, analyse use of the site and improve the browsing experience.
Where measurement and advertising systems are active on the site, they may include tools such as Google Analytics, Google Tag Manager or Meta Pixel, depending on the systems actually installed.
You can manage or block certain cookies through your browser settings. Blocking essential cookies may affect how some services on the site work.
Where consent to the use of cookies or tracking technologies is required by law, they will be used in accordance with the law and the relevant consent settings.
6. Marketing messages
The Group may send updates, promotions and benefits by email, text message or other means of communication, subject to the user’s consent and the requirements of the law.
A user who no longer wishes to receive marketing messages can ask to be removed from the mailing list using the unsubscribe mechanism in the message or by contacting the Group.
Unsubscribing from marketing messages does not stop operational messages needed to handle an existing booking or to provide the service.
7. Data retention and security
The Group takes reasonable and accepted measures to protect personal information from unauthorised access, misuse, loss or exposure.
Information will be kept for the period needed for the purposes of collection, providing the service, meeting legal obligations, handling disputes and protecting the Group’s rights, in accordance with the law and the applicable data retention procedures.
Despite our efforts to protect information, absolute security of information systems or of data transferred over the internet cannot be guaranteed.
8. User rights
Subject to the law, users may be entitled to review personal information held about them, to request its correction or deletion where appropriate, and to exercise other rights granted to them by law.
To handle a request, the Group may ask for reasonable details to verify the identity of the person making it.
Requests regarding personal information can be sent using the contact details in section 11 below. Requests will be reviewed in accordance with the law and the circumstances of the case.
9. External links and services
The website may include links to booking systems, payment providers, external services or other websites.
Use of external services is subject to the privacy policies and terms of use of those parties. We recommend reviewing the relevant documents before providing personal information through them.
10. Changes to this privacy policy
The Group may update this policy from time to time, among other things following changes in its activity, in the services offered on the website or in legal requirements.
The updated version will be published on the website and take effect in accordance with the law and the date stated in it.
11. Privacy contact
For questions, requests or enquiries about this privacy policy and personal information, you can contact Liam Hotels:
- Phone: 051-9000000
- Email: Kfir@zamarin.co.il
You can contact us about how personal information is handled, requests to review or correct information, and other privacy matters.
